Cultural Product Management from Environment to Territorial Context : Configuration of the Main Relationships 1

This chapter aims to represent the evolution of the cultural vocation of the territory with relation to the cultural product. The authors achieve this by adopting a holistic, viable-systemic approach. This approach proves useful to draw a better representation of the relationships existing among members of the territory which is a prerequisite for the creation of any cultural product and among them and the stakeholders to whom the cultural product itself is targeted. The authors consider the notion of relationship as a form of interactive connection determining in causal fashion a series of input-output effects among system members.